When you create a website either to provide information or to sell a product, you expect to receive some traffic for your website. Website traffic helps to drive growth for your business.
The more the traffic is, the more qualified leads you may get. With proper techniques, you can make your website pop higher in your niche.
To do that you need to focus on some freeways to drive traffic to your website.
If you have any difficulties in implementing the techniques you can hire the best digital marketing agency in Chennai to do the job for you.
Anyway, it is a must that you should know the 26+ ways to how to increase website traffic, here we have listed some factors that might help.
1.Content Creation
Content is the King of a website. The right content is the best way to generate traffic. So, you should know what to deliver on a constant basis.
A clear view to be explained on what your business has been carried about and should deliver unique and easy-to-understand content to attract your customers.
Offer genuine content, relevant images, and keywords, use infographics to demonstrate your ideas more attractively.
Do not duplicate the content which is already existing on the web. Generating unique content which should be useful to the readers is a must.
Create content in every online platform where your users hang out. If you are in Chennai India, you can simply generate your business contents in the below platforms,
- WordPress – Website
- Guest Posting – Authority Website
- Medium
- Quora
- Facebook Groups or Community
- Instagram Stories and Post
- Forums
- Email Marketing
You can use these platforms to create and share your content as much as possible.
If your content is worthy to read, users will share the content, and interact with you in every possible way.
Like blog commenting, Likes, Commenting on social media, sharing your article, tweeting about it, pin your images, asking questions about your service or products.
If this happens, then you are creating the best content that will help users to understand your business.
2.Advertise
Advertising your business is one of the easiest and smartest ways to drive traffic to your website. There are millions of businesses online that advertise as their primary source to gain traffic.
Paid promotion, social media advertising, and video displaying are some fantastic ways to draw customers. Change your paid systems to suit your objectives.
Each paid channel has its upsides and downsides, so think and go through the complete information about such promoting sides before you acknowledge their service.
95% of Searches happen on google as per statistics. Google is offering the best platform to advertise your business.
You can advertise on Youtube, Google search engine, Instagram, Facebook, LinkedIn where 95% of the global audience will be there.
So how you can advertise effectively to generate more leads to your website? Well, All you have to do is understand how ads work and choose the platform where you are going to advertise your business.
If you have chosen Google Ad words, you first start creating an AdWords account and go through the free guides Google offers to learn about the PPC Ads.
3.On-page SEO
On-page SEO is an important factor as it tells Google about your website. To rank your website higher on the SERP, and to increase the search value, on-page SEO is necessary.
This will bring the most relevant traffic to your website. By doing a proper on-page, your website will get noticed on the search engine and it provides value to customers to visit.
Optimizing on-page SEO will help the search engine bots to crawl through the information on your website.
On-page SEO refers to the content and HTML source code of a page in a website, and it is necessary to optimize them in case required.
First Prepare your On-Page SEO checklist and optimize your website accordingly. It takes time for the search engine to index your website.
Once your website and web pages get indexed, you can see the website performance in google analytics. Based on the report you can measure your website traffic, performance, and leads.
4.Keyword Research
Keyword research is not only about finding that particular target keyword for your niche and trying to rank that one particular keyword alone.
Have a cluster of Keywords for the concept. Use tools like Ahref, SEMrush, Google keyword planners, Moz to search your target keywords.
You can also be smart about using google search results and search autocomplete as long-tail keywords in your content.
If you don’t find much of a volume for your product, then don’t hesitate to expand your keyword search. Use different keywords and try to relate them to your products or industry.
For example, it is a great idea for a website that provides hosting to talk about web development, CMS platforms, and more. Although you expand your keyword search, don’t forget to identify the search intent on the site.
5.Run Facebook Ads
Want to access global fame? Facebook will take you there. With around 2.7 billion users on Facebook, it is the most widely used space for advertising.
As long as you are flexible with your budget, you can convert that traffic into sales. Try boosting your existing post with an image or a video on the Facebook page.
Most of the start-up companies have named Facebook as their primary advertising platform to promote their business.
With a smart marketing technique, you can drive customers to your website through Facebook Ads. The average conversion rate for Facebook Ads is 9.21% across all industries.
6.Website Analysis
Let’s take a break and rewind the progress once again. Where do we start? Since we are talking about increasing the website traffic, then you should analyze your audience.
Not everyone will be attracted to your ads, that’s the bitter truth.
Platforms that are used to analyze your website such as Google Analytics, SEMrush, etc will tell you where you lose visitors to your website. By understanding this data, you can crave content that would be rightful to drive traffic to your website.
Pay attention to the pages that most audiences visit and try to optimize the information, images, or videos on that page. Always keep an eye on your analytic data.
Analyze your website for and get the free report now
7.Email Marketing
Email marketing has been considered an effective way to market your website. This is great, right? However, for successful email marketing, you need a powerful strategy. You need a list to market.
Over the years, email marketing strategies have changed a lot. However, it is still considered a cost-effective way to promote your website and products.
With Email marketing, communicating with your customers is easy, and reach your business goals in a short time.
This works if you already have a set of Emails of your customer. If you are new, you can start by generating leads and then target them via sending useful tips, advice, offers email.
8.Local SEO
With local SEO, you can rank your site on your local communities easily.
To rank your website, you need to understand and gather information for local search, go search on the internet about the local content, social profiles and pages, links, and citations that provide you with local results.
Google My Business and Moz Local help the local businesses to manage their listings and citation on the search engine’s local search.
Providing rightful information about your business will help the customers to understand and relate their needs accordingly.
Google My Business requires you to add your business name, business address, and phone number, you can also add such information to the social media pages as well.
9.Paid Giveaways
If you have partnered with companies with higher rankings on the internet will help you to drive organic traffic to your business.
Although, it is not simple nor impossible. It’s more like give and take. Such companies will offer services to rank your website, however, you should be open to give away something to the companies in return. I
f you are ready to give away something, then you can locate a potential company either local or regional that you can partner with to rank your website within a short time.
10.Voice Search Optimization
Creating a website and displaying it somewhere on the internet is more time-consuming work.
You need to find the right place to showcase your website on the internet.
Voice search is an increasingly used area to rank. Around 65% of people ages 25 to 49 years use voice-enabled devices at least once per day.
It is necessary to optimize your content according to voice search is more essential.
11.Use Long-Tail Keyword
People use full sentences whenever they use voice search. In order to provide a successful search, you must optimize your content for long-tail keywords.
If you wonder what is long tail keyword is, I will explain. In this blog, 26+ ways on How to Increase Website Traffic, ” How to Increase Website Traffic” Itself is the long tail and target keyword as it has more volume.
If a Digital Marketing agency is your Target keyword, Digital Marketing agency for small business, Marketing agency in Chennai, Digital Marketing agency near me, Which is the best digital marketing agency in Chennai are the long-tail keywords
12.Write answer-focused content
The content should provide an acute answer to the questions from the audiences. Optimize your content as simple, relevant, and reliable to the source of questions.
13.Optimize Snippets
Smart devices like Alexa and Google Home give a short, concise answer. So, giving quick summaries to your posts makes it more easier and convenient for the search engines and smart speakers to find the answers they need.
14.Technical SEO
Technical SEO has a key factor.
It focuses on the backend of your website. With technical SEO, you can check on the technical optimization of the pages by checking the elements like page speed, crawling, indexing, mobile usability, schema, and more.
Improving your website concerning technical SEO will result in increased organic traffic by more than 50% in a month. To get started here are the basic technical SEO factors to go through;
- Proper H1 tag on pages
- Use meta tags and meta title
- Create an XML sitemap for subdomains
- Fix broken links, duplicate contents, and redirects
15.Increased Mobile Usability
Nowadays, not many people are using the desktop for internet browsing. Mobile enables easy access to the web.
As technology advances, many people started to use mobile devices, this meant that your site must be mobile access optimized so that visitors find it easy for them.
Even if you have a basic website, you need to ensure that your site must be accessible and comfortable for the viewers using any internet accessing electronic devices.
16.Guest Blogging
What’s your opinion on guest blogging? Before you judge it, let me explain it. Guest blogging is a secure way to increase traffic to your site.
It helps to build your brand heights. Guest blogging is a better way to show the people that you are being active in the community.
Linking your website on the blog will generate traffic by reaching a target audience. You should find a suitable website to publish your guest blog that is good for your company and your niche.
17.Quality Backlinks
To drive traffic to your website, you need to rank your site in higher order in the search engine. To do that, you need to connect authority domains to your site, it boosts the value of your website.
If you connect with high authority websites, it gives you more credibility.
Link building is one of the most important ranking factors, with high-quality backlinks, you can improve your rankings in SERP. To monitor your backlinks, you can use the AHREF tool.
18.Video Marketing
Reading content is well and good, but the video reaches more than a content page does. Why not transfer your content into a video? It’s a strategy followed by leading experts in marketing to promote a site or a product in the fastest way possible.
Mark your audience, make the video more informative, attractive, and creative. Visual is the treat, then use graphics than words to explain your site.
This is an excellent way to grab attention from your audience and boosts traffic to your website. We all know, Youtube.com is the best video marketing platform.
It has its own search algorithm, so all you can do is just analyze the platform well and share your video content.
19.Internal Linking
Whenever a visitor comes to your website through a blog, you must get them to continue reading on other pages of your site. Internal links will help you with that.
When you are linking other pages on your site, with a proper anchor, visitors may check on other pages as well. The more pages they visit, the more likely they are to convert and become a brand enthusiast.
Cluster pages link your site will boost credibility on search engines, also increasing conversion. The best tool to understand is Ahref.
20.Advertise on Instagram
Instagram is a widely popular platform for sharing photos. With attractive photos, you can connect with people around the world. Hashtags made the work even easier to reach a wide range of people. Instagram has helped people to build multi-million dollar businesses by driving huge traffic to their website through photos.
21.Unique contents
One of the unique ways to increase your traffic with qualified leads is with your content. Every content of your site needs to satisfy the specific needs of your target audience but also it should be easily accessible and found.
Research has shown that publishing high-quality content is an effective way to generate value and qualified organic traffic.
Creative contents, longer posts, are more attractive and gain value to the website, and bring organic traffic.
22.Host Webinars
Telling about your site to a group of audiences is an excellent way. Webinars help you to promote your business easily. People love to learn new ideas and products.
So, make sure that you send out an email in a week or a month about your products, offers, any information about your site, or membership messages.
Archiving the presentation for future use will come in handy at times. Webinars are a greater way to increase traffic to your website. With the use of social media, you can easily promote your webinars just to cover a wide range of target audiences.
Automating your presentation with webinar platforms like Demio, GoToWebinar, etc will help to deliver value to your site, added.
23.Increase Site Speed
Site speed is important in SEO. Why? If your page loading time exceeds more than 10 sec, you have to get your page optimized.
Not many people like to wait for a page to load. Make sure your site won’t take much time to load, else this will increase your bounce rate. At the same time, ensure that you optimize your pages more technically as possible.
Check the optimization on the image size, alt text, page structure, anchor link, the functionality of the third-party plugins. The faster your site, the more visitors you reach. Use Google Pagespeed Insights to check your website speed and see recommendations to improve it.
24.Post on LinkedIn
Using LinkedIn to post content or blog from your website is one of the effective ways to market your content. Try to publish unique content so that it explains more about your website and your products. These
methods will bring enormous value to your website. Also, ensure that you have connected to the anchor content on your website to give the weight-age to your primary post.
25.A/B Testing
Testing your campaign brings reliable audiences. A/B testing is a split test that helps you to determine what version of the campaign would perform best for you.
These tests provide key information about your industry to your audience so that you can deliver well-tailored content that in return offers traffic to your website.
You can also use free tools to run testing on your campaign. Some best tools have listed:
- VWO
- Optimizely
- Omniconvert
- Crazy Egg
- AB Tasty
- Google Experiments
- Qubit
- Site Spect
26.Community Engagement
Community brings the most traffic to your website, it is a convenient way as well. Building a community on popular social media sites like Facebook group, Twitter chat, LinkedIn group, or on Reddit or Quora.
You can gain followers for your page, with that people get to know about your industry. Increase your value while linking back to your website.
These types of communities will help you to reach more audiences on social media. By doing this, you can engage with your audience and evolve in the industry.
Final Words
These are simple and easy ways to increase your website traffic. In order to do all these things, you must know how to do that is you must have basic SEO knowledge.
If you are following our website’s blog, you might have got an idea.
But then if you want to talk to SEO experts to get a piece of professional advice on the implementation of marketing strategies to increase your website’s traffic, then we are here to help you. Onedigitaltech.in have SEO analysts and marketing experts to work for your website to improve its traffic.
Contact us for an SEO consultation.
