Lots of photographers like to create an impressive website to showcase your images and business services. But if you are new to the competition and running a small business startup, then you have to acquire new clients and bring visibility to your website. In the recent trend, many people discover new business such as yours through an online medium such as search engines in the recent trend. In order to bring in targeted customers and achieve increased brand awareness among people, you have to pay more attention to SEO. And in this blog, you will find amazing insights which will help you with SEO for your photography website
So SEO for Photography is really a thing
Yes!
Lots of photographers out there are struggling with what type of digital marketing is worthy enough to get traffic and leads to their service. Every Professional Photography service website will be on top of the search engine when a person is searching for a service like theirs. So how do they do that? We are actually a fan of SEO & SMM more than any other marketing platform for a website. And why, yes we want people to take actions on the website like call, book a service, subscription, and purchasing. We want most of our visitors to a potential customer as well. We do agree, social media marketing plays a key role. If you learn the key to completely take advantage of SEO and SMM at the same time. Your goal would be achieved with consistent work.
In this blog, we are going to pitch you with ideas of how a photographer in Chennai or a photography studio in Delhi or a portrait, candid photography agency can work on SEO to improve their business.
Understanding Search query & Search engine
Oh…It may sound technical. But let me tell you in simple words.
The phrase your potential customer uses on google to search for a service like yours.
Phrase – Search query
Google Search bar – Search engine
Before knowing about SEO you need to know about Search Engine. Search Engine is an internet search-based tool that will help people type in particular search queries. The search engines like Google, Yahoo, Bing, DuckDuckGo and etc analyze the search queries and provide relevant information to the user.
Search engines rank pages on the web following certain rules that vary from time to time. To rank your desired website top on the search engine results page you have to work on search engine optimization.
So, What is SEO?
Search Engine Optimization is also known as SEO is one of the most important fields in digital marketing that concentrates on bringing visibility and brand awareness to any business website organically in the search engines.
The higher you rank in the SERP, the more you get potential customers and clients for your business.
According to moz.com, people always look into the top 5 search results provided [1]:
SEO is one of the main checklists that any business starting online should look into. So, How do you optimize your photography website using SEO?
Discovering the Right Keywords
Know your target audience and their search mentality. Identifying the right keywords for your business will help you increase your visibility over the results page.
Use the right keywords in your content of the webpage you are optimizing. Every image that you post on your website must have unique content and content with highly relevant keywords to stand out from your competitors.
As mentioned earlier keywords for your business depend on your target audience, marketing environment, the industry you are working for, and location.
You can use keyword planner tools to find the best relevant keywords to work on your photography SEO [2]:
You can narrow down your keyword research by classifying your keywords, Try to concentrate on all long tail and short tail keywords relevant to your business. Most of the customers search for specific long-tail queries to find information about anything that they are searching online.
At the same time, you can also study your competitor’s keyword strategy and come up with a smart strategy plan from their flaws. While making impressive content for your image, make sure you have used broad keywords and unique keywords that directly describe your brand or business.
Optimizing Your Headings, Title Tags, and Meta Descriptions
Webpages with effective keyword-optimized title tags have higher chances of ranking better in the search engine results pages. Create an impressive title tag that can attract customers to your website. Every page must have unique title tags and meta descriptions that clearly explain what the page is all about.
According to Google, page title and description should be expressive and short [3]:
The meta description and the heading tags are one of the most important information providing snippets. You can use meta descriptions to explain in detail your business intent and updates. A typical meta description can contain up to 155 characters. And the heading tags can contain about 70 characters.
Image Optimization – Alt Attributes
If you are trying to upload your images in original sizes or in high resolution, then you are loading your website with a huge date which will slowly kill your website performance. The heavier the website the more time it takes to load the content inside the webpage. A slow-loading website has no chance of ranking good in the SERPs.
This is why you have to keep your website image optimized. You can use the Google tool to check your website performance. And Google also helps you with suggesting optimizing ideas [4]:
And give a proper Alt tag for your images, Google can’t read or interpret the content on the images. Instead, Google will read the Alt attributes which are like a description for your images that will help search engines understand the intent of your images.
It is important that you label all your images using Alt texts before uploading them into your website [5]:
Add Sitemap
Adding a sitemap to your website will let the search engines know how your website content has been structured. As you have a photography website you will likely upload many images. Whereas the sitemap will regularize your page and let the search engines know how they are linked together.
And using sitemap you can also choose pages that cannot be crawled by search engines bots as a whole or a particular page at a time. This is helpful when you are developing your website or other legal issues.
Content Optimization
Content is king, Content optimization is one of the most and continues to be the most crucial and important SEO factor that all search engines look into. Provide high-quality content to your customers with natural flow keywords stuffed inside the content. Natural flow keywords are the words that will flow along with the human’s natural language with exact meaning and intent. But make sure you don’t ever over-optimize your keywords inside the content.
Creating unique content will show off your business to your customers attracting more traffic to your website [6]:
While writing your content make sure you avoid grammatical errors, giving false information and copying the whole content from other sources. Always work on the content that provides high information to the users. So that you can easily outrank your competitors.
Build Authority Backlinks
Backlinking is like internet voting. Getting the majority of the vote makes your website rank better. Other websites that mention your website on their page turns out to be a backlink. Getting a backlink from a relevant website adds authority to your website. At the same time building links from less authority, irrelevant websites can also lead to negative SEO.
The ultimate goal of sharing links to other websites is that it gives a sense of trust to the users to recommend reliable resources.
You can directly get started and work on SEO for photography websites right away. You can apply these key factors to your website in bringing ranking for your website. In case if you have any difficulties in working on SEO for your website, onedigitaltech.in can help you achieve your goals with a group of experts. You can also try our free analysis and get a report to improve your photography website.
